Virtual Corporate Communities Blossom: More Professionals Tap into Social Networking Tools to Stay Connected Beyond Live Corporate Events, Leverage Software Reports
More than 60,000 Users Now Reside on Leverage Software’s Hosted Application Platform, Enabling Peers to Expand Customer and Member Social Networks
San Francisco– November 7, 2005 – Leverage Software, a leading provider of Relationship Intelligence solutions to improve customer acquisition and loyalty, today announced that it now has logged more than 60,000 users on its hosted application platform and has attained more than 100 organizations and enterprises as customers, including Charles Schwab, CMP Media, the American Marketing Association, the Chief Marketing Officers Council, and Autodesk, among others.
leverage Software officials will be showcasing their social networking applications at Ad-Tech at booth 1800 from Monday, Nov. 7 to Wednesday, Nov. 9. You can also get a glimpse at Leverage Software’s technology as it is being showcased in the complimentary webinar “How Technology is Driving Event ROI,” presented by the Chief Marketing Officer’s Council at 11 a.m. PST on Nov. 10.
The surging demand for social networking applications for the enterprise at venues such as live corporate and industry events is being fueled by a seismic shift in business relationships between companies and customers. A new breed of online consumers have become empowered and informed by the Internet and technology, forcing enterprises to change their business models and go-to-market strategies.
“Today’s marketing environment has dramatically changed as customers are now choosing which business relationships to engage in and as customer communities drive brand selection,” said Mike Walsh, CEO of Software Leverage. “Leverage Software’s event and customer applications enable professionals to create trusted communities where peers can share ideas and information so that businesses can better meet the needs of their customers. Studies have shown that listening and responding more directly to customer needs translates into higher levels of customer retention, satisfaction and loyalty.”
Social networking applications are becoming more widely adopted at live corporate events as the events industry recovers and conference and trade show producers look for new ways to extend networking opportunities beyond the physicality of the event’s time and location. Social networking applications like Leverage Software’s EventConnect make it easy for attendees, including delegates, exhibitors and sponsors, to find and connect with their peers before an event, share ideas and information online, develop birds-of-a-feather discussion groups, schedule on-site meetings for the event, and continue their networking connections well after the event itself has concluded.
A growing number of corporations, associations and organizations that host events are extending the benefits of these social networking applications to support customer and membership groups by creating trusted communities where customers and members can exchange knowledge and ideas with their peers. Leverage Software developed CustomerConnect and MemberConnect to enable the expansion of customer and member social networks beyond live events, and is the only application service provider to offer both event and customer networking applications, as well as a targeted application for sales.
About Leverage Software
Leverage Software enables trusted communities. They provide hosted applications that empower event constituents, user groups, membership organizations, and customer communities to share in a safe, secure and collaborative environment. Leverage Software’s solutions enable interaction which allows individuals to engage peer-to-peer, resulting in significant value to each individual as well as the entire network. For companies and affinity groups hosting events, attendees can network before, during and after the event, leveraging EventConnect to discover and dialog with other attendees by matching specific interests and attributes. For associations and memberships organizations, individuals can extend these capabilities with MemberConnect, building private affinity groups that promote participation and member loyalty, while providing value to each member. Businesses with customer communities can gain the same advantages with CustomerConnect, building a user platform that provides real-time visibility into customer interests while improving engagement and satisfaction through peer networking. www.leveragesoftware.com
For more information, please contact:
Maria Cajina-Dinard
CMO Council Media Relations
Mariacd@globalfluency.com
(650) 328-5555, ext. 501
Ad:Tech, now in its 10th year, is the leading conference and tradeshow dedicated to interactive advertising and marketing and is produced by dmg world media, inc.
For more information, please contact:
Melanie Wilcox/Carrie Schuller
PAN Communications
adtech@pancomm.com
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